Silly WWF for not knowing that trawling is actually good for the environment!

The World Wildlife Fund has attempted to carve out an ENGO niche for itself that is to the right of most other ENGOs.  It likes to show that it can work as partners with industry, governments, RFMOs (regional fisheries management organizations) like NAFO, and with organizations like the Marine Stewardship Council to achieve sustainable fisheries and less damaging fishing practices.

However the partnership between MSC and the WWF hit a bump last week when MSC demanded that a video supporting MSC but critical of trawling be pulled from public view following outrage from the fishing industry (many MSC certified fisheries are trawler fisheries).  WWF dutifully complied.  See, trawling is actually a good way to catch fish, not bad!  Silly WWF for not knowing this!  If they want to hang with the MSC they better smarten up their act!

WWF states: "While our intention was to support fisheries that have made the commitment to MSC and sustainability, we want to be responsive to our industry partners and their concerns. As such, we have removed the video from public sources."

Thanks to wonders of the internet, the video is still available here for your viewing pleasure:
http://www.coloribus.com/adsarchive/tv-commercials/wwf-we-dont-farm-like-this-17984155/

Read more here:
http://www.marketingmag.ca/news/marketer-news/wwf-pulls-we-dont-farm-like-this-amid-industry-complaints-89379

MSC upsets fisheries by backing WWF video

The Association of Sustainable Fisheries (ASF) has addressed a letter of protest to MSC chief executive Rupert Howes, over a video portraying commercial fishing practices as damaging to the environment.

This includes practices used by many MSC Certified fisheries!!!

Read more here:

http://www.undercurrentnews.com/2013/09/18/msc-upsets-fisheries-by-backing-wwf-video/#.UjrzA2TF2Ff

US gives the boot to MSC?

Legislation introduced by Sen. Lisa Murkowski, R-Alaska on Sept. 18 would prohibit federal agencies from using certification schemes when considering or labeling any domestic seafood catch as sustainable.

"It is bad federal policy to allow third party certifiers, including foreign non-governmental organizations, to decide what seafood is allowed to be sold in national parks, or procured by federal agencies, Murkowski said.

Not too long ago, wild Alaska salmon served as the flagship species for the London-based Marine Stewardship Council, she said. "Now MSC is disparaging the "sustainability of Alaska salmon. MCS and NGOs like them have political agendas, lack transparency, and use their certification schemes to inappropriately influence federal and state fisheries management."

- See more at: http://www.thecordovatimes.com/article/1338legislation-addresses-seafood-sustainability#sthash.sdNMKVzx.dpuf