The World Wildlife Fund has attempted to carve out an ENGO niche for itself that is to the right of most other ENGOs. It likes to show that it can work as partners with industry, governments, RFMOs (regional fisheries management organizations) like NAFO, and with organizations like the Marine Stewardship Council to achieve sustainable fisheries and less damaging fishing practices.
However the partnership between MSC and the WWF hit a bump last week when MSC demanded that a video supporting MSC but critical of trawling be pulled from public view following outrage from the fishing industry (many MSC certified fisheries are trawler fisheries). WWF dutifully complied. See, trawling is actually a good way to catch fish, not bad! Silly WWF for not knowing this! If they want to hang with the MSC they better smarten up their act!
WWF states: "While our intention was to support fisheries that have made the commitment to MSC and sustainability, we want to be responsive to our industry partners and their concerns. As such, we have removed the video from public sources."
Thanks to wonders of the internet, the video is still available here for your viewing pleasure:
http://www.coloribus.com/adsarchive/tv-commercials/wwf-we-dont-farm-like-this-17984155/
Read more here:
http://www.marketingmag.ca/news/marketer-news/wwf-pulls-we-dont-farm-like-this-amid-industry-complaints-89379
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When an ENGO wants to partner with Big Industry running the world's trawler fleets, how to we know that they will still make environmental concerns their priority?
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